Research Proposal for An overview of the application of Essay

Research Proposal for An overview of the application of diversification strategies in British mobile telecommunication companies - Essay Example Mobile telecommunication companies have also been providing Wireless fidelity or Wi-Fi communication. The service oriented industries in particular are the one's reaping maximum benefit out of this technique. Therefore, there's lot of scope for the telecom companies to diversify in different markets, different customer segments, different technologies etc. During the study we intend to analyse the diversification strategies being adopted by different British companies in different markets/ segments. Mobile telephony is still appears to be in the evolutionary stage; with rapid advancements in technology more dimensions are being added. For example live TV broadcasts are the latest additions. With stiff competition and shrinking margins in the domestic market, companies are looking eastward to mark their presence in vast markets like China and India. Therefore, this is the most appropriate subject for study at the moment. Liberalization and globalization has opened newer vistas of trade and business all around the globe. Opening up of economies has now tilted the balance in favor of market forces. Globalisation of production and investment in recent years has led to a situation where long-term capital inflows from advanced economies to developing economies is taking place at a rapid pace. While taking a decision of diversification into a new area, market or segment, instead of the traditional approach of 'maximizing' the profits, organizations go ahead with multiple objectives, monetary as well as non-monetary. There are short-term objectives as well as long-term ones. Strategists are supposed to prioritize all such objectives, so that there is clarity and ease of decision making in situations where there is an apparent clash of objectives. The mobile telecom field in itself is a technology intensive area; with newer trends in technology making the older one's outdated at a faster pace. Therefore, it is a challenging task for the companies to remain relevant in the market, outdo the competitor and continue to profitably cater to the needs of the existing customer. Companies devise strategies accordingly. Diversification is an important element of such strategies. While including vertical integration in diversification, Cantwell et al (2004) define diversification as an extension of company's portfolio of products or businesses into new product or business areas. As far as mobile telecom field is concerned, British telecom scene is dotted with the formidable presence of companies like, British Telcom (BT), Orange, Vodafone, and Hutchison etc. Orange has mobile operations in 13 countries while Vodafone operates in 27 countries (Datamonitor, 2007). Though BT has divested its mobile phone business by divesting its mobile business in 2001, but mobile telecom field doesn't just involve mobile phones only, it includes a range of mobile computing solutions. For example, recently BT lau nched the 'BT Managed Mobility' simplify the management of corporate mobile assets, including mobile phones, BlackBerry devices, PDAs, pagers, aircards and other wireless assets in addition to cutting costs1. Similarly Vodafone has big plans for Turkey and India, where the company sees lot of scope. Quoting a recent study by Mobile Entertainment

OM8025 final paper Term Example | Topics and Well Written Essays - 2250 words

OM8025 final - Term Paper Example Zaire is one such country. Through the creation of private-public partnerships and with some creative long-term strategic planning, Zaire has the potential and the opportunity to bridge the digital divide. This will enable Zaire to diversify its economy and to open new international markets to products manufactured locally. This study attempts to determine the level of interest among private sector firms and government agencies in Zaire in acquiring advanced telecommunications and internet capabilities. It also assesses what technology capabilities are most needed and what the impact of introducing these new technologies might have on the social, cultural and business practices of Zairians. The purpose of this study is to determine the degree to which public and private agencies in Zaire value the importance of having access to emerging telecommunications and internet technologies. If these technologies are made available, what affect do the agencies perceive these technologies to have on the manner in which they conduct their business activities? The lack of access to state-of-the-art telecommunications and internet technologies has represented a major constraint in Zaire’s efforts to diversity its economy. The country must show consistent economic growth in order to generate the revenues that it needs to develop new programs and businesses. In particular, Zaire must increase the volume of foreign direct investment in its economy in order to create the skilled jobs that Zairians require. There is a strong theoretical foundation in both economics and public policy that indicates a direct correlation between economic diversity and economic prosperity. Economic prosperity, in turn, provides countries with the resources that they need to develop strong social institutions (World Economic Forum, 2009). One of the distinguishing characteristics between